News Summary
Wormtown Brewery’s Shrewsbury Street taproom is undergoing a significant renovation and expansion to enhance customer experience and support future growth. The project includes a 4,500 square foot expansion, updates to the interior design, and features such as new kitchens and partnerships with local restaurants. Ownership has recently changed to Hendler Family Brewing Co., but the core beer lineup remains the same. While the taproom is closed, the Foxboro location has seen an increase in business during events. The brewery aims to reopen for its 11th birthday celebration with a range of new offerings.
Worcester’s Wormtown Brewery Announces Major Renovation and Expansion of Shrewsbury Street Taproom
The city of Worcester is currently experiencing a significant transformation at one of its popular craft beer venues, Wormtown Brewery. The brewery’s taproom on Shrewsbury Street has been closed since July 3, 2024, as part of a comprehensive renovation and expansion project aimed at enhancing the customer experience and accommodating future growth.
Details of the Renovation and Expansion
The ongoing construction encompasses a major rebuild of the existing space, which will be increased by approximately 4,500 square feet. The expansion will bring the total size of the taproom to roughly 10,000 square feet, creating a more spacious, restaurant-style environment. Key features of the renovations include the removal and reconstruction of a brick wall behind the bar to facilitate a larger area for patrons.
The new design includes elegant blue and white stained glass windows and a dedicated lounge area called the Barrel Loft, which is intended to provide a relaxed atmosphere. The second floor will feature amenities such as foosball tables and the potential for additional entertainment options. Additionally, plans for new kitchens and collaborations with local restaurants for pop-up events are part of the vision for the upgraded space.
Ownership and Strategic Changes
In April 2024, Hendler Family Brewing Co., the owner of Jack’s Abby Craft Lagers, acquired Wormtown Brewery. The acquisition aims to support the continued growth of the brand and sustain the quality of their offerings. Since the sale, some of the production team members have relocated to Framingham, Massachusetts. Despite the ownership change, Wormtown’s core beer lineup has remained consistent, with only minor adjustments to packaging and release schedules.
Impact of Closure and Customer Access
The closure of the Shrewsbury Street taproom has led to increased patronage at Wormtown’s Foxboro taproom, which has reported a surge in business. During Patriots home games, the Foxboro location opens at 10 a.m. and attracts thousands of fans, offering special food options such as hot dogs, burgers, and bratwurst. The flagship beer, Be Hoppy, remains a favorite among Patriots supporters attending the games.
The Foxboro location is set to open at noon on game days, with five televisions broadcasting NFL games and the RedZone channel, making it a popular alternative when the Worcester site is closed.
Reopening and Future Plans
An official confirmed that the construction is ongoing and the taproom remains in heavy construction. Updates about the reopening date are expected soon. Once reopened, the new Shrewsbury Street taproom is scheduled to debut during Wormtown’s 11th birthday celebration, marking a significant milestone for the brewery.
The expanded space aims to offer diverse experiences, including distilling operations alongside brewing, which are part of upcoming plans. The brewery also emphasizes its commitment to Worcester’s local scene by featuring murals and decor that pay homage to the city and the Wormtown brand.
Community and Cultural Significance
The renovation and expansion reflect the growth of Wormtown Brewery and mirror the evolving craft beer scene within Worcester. The brewery’s efforts demonstrate a commitment to providing a versatile environment that can cater to a wide range of customers, from casual drinkers to dedicated craft beer enthusiasts. The new design and amenities aim to strengthen community ties and offer an inviting space for residents and visitors alike.
Overall, the project underscores the brewery’s dedication to revitalizing its presence in Worcester while expanding its footprint to better serve its loyal customer base and attract new patrons in the years ahead.
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HERE Resources
Additional Resources
- Telegram: Beyond Beer Amid Construction, Something’s Brewing at Wormtown
- Wikipedia: Wormtown Brewery
- Boston Magazine: Wormtown Brewery at Patriot Place
- Google Search: Wormtown Brewery
- MassLive: Wormtown Brewery’s New Worcester Taproom
- Google Scholar: Wormtown Brewery
- MassLive: Meet the New Wormtown Brewery
- Encyclopedia Britannica: Wormtown Brewery
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