News Summary
The Onyria Group has announced the appointment of Sandra Braz as its new director of golf, signaling a strategic shift towards growth and development in its golf operations. Braz will manage notable golf courses including the Robert Trent Jones Jnr course at Onyria Quinta da Marinha and promote the recently acquired Château des Vigiers course in France. With over 20 years of industry experience, her leadership aims to enhance Onyria’s portfolio and foster international partnerships, contributing to the future of golf tourism and sustainability.
Lisbon, Portugal – Onyria Group Announces Leadership Change in Golf Division
The Onyria Group, a prominent entity in the golf and hospitality industry, has appointed Sandra Braz as its new director of golf. This strategic move marks a significant step as the company prepares to embark on a new era of development and expansion in its golf operations.
Responsibilities and Key Projects
In her new role, Braz will oversee the management and strategic growth of the group’s renowned golf courses. A primary responsibility will be the leadership of the Robert Trent Jones Jnr golf course at Onyria Quinta da Marinha Golf, situated within Cascais Resort. This facility is celebrated for its tastefully designed layout and reputation among golf enthusiasts.
Additionally, Braz will promote the 27-hole golf course at Château des Vigiers, a French resort acquired by Onyria earlier in the year. This course was designed by Donald Steel, and its inclusion in Braz’s remit underscores the group’s focus on expanding its international footprint and elevating its golf portfolio.
Background and Professional Experience
Braz brings over 20 years of experience in the golf tourism and destination marketing industries. Her previous roles include a lengthy tenure as executive director of the Estoril Golf Bureau for 15 years, a position that provided her with deep insights into the Estoril region and its appeal to tourists. Her familiarity with Cascais, located nearby, offers valuable regional knowledge beneficial for the group’s strategic initiatives.
Her career history also includes roles such as golf sales manager at Be Live Hotels and senior management positions at Bom Sucesso Resort on Portugal’s Silver Coast. These experiences have equipped her with comprehensive expertise in golf operations, destination marketing, and customer engagement.
Thoughts on Joining Onyria and Future Outlook
After her appointment, Braz expressed pride in assuming her new responsibilities within the Onyria Group. She highlighted her enthusiasm for overseeing a distinguished golf project and the group’s commitment to international growth. A significant aspect of her new role involves leveraging the partnership with IHG Hotels and Resorts, which can enhance the group’s profile and attract more international visitors.
Company and Industry Developments
The leadership change occurs amidst broader industry movements. The Onyria Group aims to open a new chapter with Braz’s leadership, focusing on strategic growth and international partnerships. In related news, Syngenta Golf recently published a feature discussing ongoing challenges faced by golf course businesses concerning water sustainability. This highlights the importance of sustainable practices within the industry.
Furthermore, Azalea appointed Josh Abbott as the group’s account and marketing director, signaling ongoing efforts to strengthen marketing capabilities. Meanwhile, Agrovista Amenity has become the exclusive distributor of the Viano range of organic fertilizers in the UK, emphasizing the sector’s shift toward environmentally responsible solutions.
Summary
The appointment of Sandra Braz as director of golf signifies Onyria Group’s commitment to enhancing its golf offerings and expanding internationally. Braz’s extensive experience and regional knowledge position her well to lead the company through its upcoming developments. As the industry continues to evolve, sustainable practices and strategic partnerships will likely play pivotal roles in shaping the future of golf course management and tourism within the region and beyond.
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HERE Resources
Additional Resources
- Golf Business News: Onyria Group Appoints New Director of Golf
- Wikipedia: Golf Tourism
- Golf Business News: Onyria Quinta da Marinha Win Best Hotel Resort Award
- Google Search: Onyria Quinta da Marinha
- Golf Shake: Visit Cascais in Portugal Launches Innovative Golf Passport
- Google Scholar: Portugal Golf Tourism
- Golf Business News: Quinta da Marinha Celebrates 25 Years
- Encyclopedia Britannica: Cascais
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