News Summary
The NBA and WNBA have announced a multi-year partnership with Xfinity, designating the cable and streaming service as the Official TV Service Provider. This collaboration will allow fans to access over 1,300 NBA games annually, enhancing their viewing experience with features like Multiview and personalized content. Xfinity’s technology promises improved streaming quality, making basketball more accessible for fans everywhere. The partnership also aims to promote women’s basketball and build a stronger community around both leagues.
New York, October 20, 2025 —
The NBA and WNBA announced a significant multi-year partnership with Xfinity that designates the cable and streaming service provider as the Official TV Service Provider for both leagues. This partnership aims to transform how fans watch and engage with basketball games across various Xfinity platforms.
Key Details of the Partnership
Under the new agreement, Xfinity will provide access to over 1,300 NBA games annually through its range of entertainment devices, including traditional broadcast, cable, and streaming services. This extensive access ensures that fans can watch game content conveniently at home or on the go.
The collaboration features innovative viewing technology to elevate the fan experience. Notable features include a Multiview function, which allows viewers to watch multiple games simultaneously on one screen. Additionally, fans will have access to Personalized Sports Zones, offering customized content and a more immersive engagement with their favorite teams and players. To enhance stream quality, Xfinity’s services will also incorporate low lag streaming technology, ensuring smoother and more responsive viewing.
Statements Supporting the Partnership
Leadership from both leagues expressed enthusiasm about the partnership. The NBA highlighted how the collaboration provides an innovative way for fans to engage with live games and related content. WNBA officials emphasized the role of the partnership in bringing fans closer to the league and promoting women’s basketball’s visibility and accessibility. Representatives from Comcast underscored the importance of making fans feel as if they are ‘courtside’ regardless of their physical location.
Event and Content Integration
As part of the partnership, Xfinity will feature prominently in several marquee NBA and WNBA events, including:
- NBA All-Star
- Emirates NBA Cup
- NBA2K Summer League
- AT&T WNBA All-Star
- WNBA Commissioner’s Cup
Additionally, Xfinity will present the Peacock’s Monday Night Doubleheader, branded as Monday Night Doubleheader presented by Xfinity. This coverage aims to amplify the league’s reach and engage fans through integrated branding and enhanced broadcasting quality.
Existing and Future Collaborations
The partnership builds on Xfinity’s existing relationships with several NBA and WNBA teams, including notable franchises such as the Philadelphia 76ers, Boston Celtics, Golden State Warriors, Minnesota Lynx, and Washington Mystics. These collaborations have laid the groundwork for seamless integration of club-specific content into the broader league offerings.
Technology and Platform Details
Xfinity’s services are powered by Comcast’s Entertainment OS, an advanced platform supporting millions of devices globally. This system combines live TV, on-demand options, and streaming apps, providing a comprehensive entertainment experience for viewers across multiple touchpoints and devices.
Upcoming NBA Season and Coverage
The upcoming 80th NBA regular season is scheduled to start on October 21, 2025. The opening doubleheader features matchups between the Oklahoma City Thunder and Houston Rockets, along with the Golden State Warriors against the Los Angeles Lakers. During the initial two weeks, coverage will be provided by NBC and Peacock, showcasing select games with a ‘Tap to Watch’ feature that allows viewers to directly access live national and local broadcasts.
Promoting Women’s Sports and Community Growth
The partnership aligns with ongoing efforts to promote and expand women’s sports. It aims to foster greater visibility for the WNBA and support future developments, such as a new WNBA franchise in Philadelphia anticipated to join in the 2030 season. This demonstrates a broader commitment to elevating women’s basketball and increasing access for diverse audiences.
Conclusion
The multi-year partnership positions Xfinity as a central player in the future of basketball viewership, leveraging technology and strategic integration to enhance the way fans experience NBA and WNBA games. As the seasons approach, fans can expect more engaging and innovative ways to enjoy live basketball through Xfinity’s comprehensive coverage and platform features.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- NBA Official Announcement
- Sports Media Watch
- Billy Penn
- NBC Philadelphia
- Oregon Live
- Wikipedia: National Basketball Association
- Google Search: WNBA
- Google Scholar: NBA WNBA broadcasting
- Encyclopedia Britannica: Women’s National Basketball Association
- Google News: 2025 WNBA Philadelphia franchise
Author: STAFF HERE RALEIGH WRITER
RALEIGH STAFF WRITER The RALEIGH STAFF WRITER represents the experienced team at HERERaleigh.com, your go-to source for actionable local news and information in Raleigh, Wake County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the North Carolina State Fair, Raleigh Arts Festival, and the Hopscotch Music Festival. Our coverage extends to key organizations like the Greater Raleigh Chamber of Commerce and Visit Raleigh, plus leading businesses in technology and education that power the local economy such as Red Hat and NC State University. As part of the broader HERE network, including HEREAsheville.com, HERECharlotte.com, HEREGreensboro.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.
