News Summary
The NBA has announced it will take back control of NBA TV and its streaming platform for the upcoming season. This marks a significant shift after 17 years of management by Turner Sports and Warner Bros. Discovery. Starting with a new programming slate, including live games and partnerships with other leagues, the league aims to enhance fan engagement. A new NBA App is also set to launch, providing uninterrupted access to basketball content. The changes reflect a strategic move towards direct-to-consumer services in the evolving media landscape.
New York City, NY — NBA Regains Control of NBA TV and Streaming Platform for 2025-26 Season
The National Basketball Association (NBA) is returning to full operational control of its television and streaming services starting with the 2025-26 season. After 17 years of management by Turner Sports and Warner Bros. Discovery (WBD), the league has announced plans to launch an updated programming slate and expand its digital offerings.
Return of NBA TV and Streaming Services
Effective for the upcoming season, control of NBA TV and its streaming platform has been transferred back to the league. This transition was driven by changes in the league’s media rights deals, which have left WBD largely excluded from current agreements. The move aims to improve the league’s direct engagement with fans and streamline basketball content distribution across various platforms.
New Programming and Broadcast Schedule
The league revealed that a new slate of live games and basketball-related programming will debut on October 15, 2025. NBA TV will feature 60 regular season games beginning on October 25, 2025. The opening game will showcase the Oklahoma City Thunder playing against the Atlanta Hawks. This refreshed NBA TV will also incorporate programming from other basketball leagues, including the WNBA, NBA G League, and international competitions such as Australia’s National Basketball League and France’s Ligue Nationale de Basket.
Innovative Show and Content Offerings
The flagship show on the revamped NBA TV will be titled “The Association”. This program will include hosts and contributors like MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall. It will replace the previous “NBA Gametime Live” program, which was produced by TNT Sports. Additionally, the channel will air documentaries such as “Real Training Camp” and “Loud City”, which chronicles the Oklahoma City Thunder’s journey to a championship.
Digital Expansion with the NBA App
The NBA also plans to launch a comprehensive digital platform known as the NBA App. Marketed as a “connected, global hub,” the app will offer fans uninterrupted access to basketball content around the clock. Features include live games, original programming, behind-the-scenes footage, and exclusive creator content. The platform is designed to simplify content discovery and deliver a seamless viewing experience for fans worldwide.
Additional Programming and Special Event Days
During the season, NBA TV will host three triple-header game days to include multiple high-profile matchups, with notable dates on December 20 and New Year’s Eve. These scheduled days will provide fans with an extensive viewing experience and multiple live games on a single day, enhancing fan engagement throughout the season.
Industry Context and Future Outlook
Warner Bros. Discovery announced in June that it would cease producing content specifically for NBA TV, citing the new media rights agreements with streaming giants such as Amazon, Disney, and NBCUniversal. Despite this, WBD secured a global license to create and distribute NBA-related content across its platforms, maintaining a significant presence in basketball coverage. This transition signifies a strategic shift in how the league approaches content distribution, focusing on direct-to-consumer services and digital innovation.
Summary
The return of NBA TV’s management to the league, coupled with the launch of the upgraded NBA App and a robust programming slate, aims to elevate fan access and engagement. By integrating live games, original content, and international leagues, the NBA seeks to strengthen its position as the primary destination for basketball fans worldwide. This strategic move reflects broader industry trends emphasizing digital platforms and direct league control over media rights and content delivery.
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Additional Resources
- Hollywood Reporter
- Wikipedia: NBA TV
- Cord Cutters News
- Google Search: NBA TV 2025 updates
- Sportico
- Encyclopedia Britannica: National Basketball Association
- Barrett Media
- Google News: NBA TV new season
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