News Summary
Dollar Shave Club (DSC) has officially inaugurated its new corporate headquarters in Durham, North Carolina, marking a strategic shift from California. The 17,500 square-foot office is designed for up to 80 employees and aims to foster innovation and collaboration. CEO Larry Bodner highlighted Durham’s livability and talent pool as key factors in the move. Local leaders see the relocation as a significant boost to the economy, part of a broader trend of corporate investment in the state. DSC is also actively hiring for various roles to support its growth in the region.
Durham, North Carolina – Dollar Shave Club Opens New Headquarters in Durham
Dollar Shave Club (DSC) officially inaugurated its new corporate headquarters on Tuesday in the American Tobacco Campus located in downtown Durham, North Carolina. This move signifies a strategic relocation from California to the Triangle area, with the goal of tapping into North Carolina’s growing economic landscape and talent pool.
Details of the New Facility
The new 17,500 square-foot office space is designed to accommodate up to 80 employees initially, with ample room for future expansion. The company emphasizes creating a welcoming and collaborative workspace, reflecting its commitment to fostering innovation and employee satisfaction. While some companies have opted for remote or hybrid models, DSC expects employees to work from the Durham office approximately four days a week as part of its flexible workplace strategy.
Significance of the Move
The relocation is part of DSC’s broader effort to leverage North Carolina’s advantageous business climate, lower tax rates, and abundant workforce. The company’s CEO, Larry Bodner, a graduate of Duke University’s MBA program, highlighted Durham’s livability and robust talent pool as key reasons for choosing Durham over other cities such as Austin, Texas, and Nashville, Tennessee.
Community and Economic Impact
The opening was marked by remarks from local leaders, including Durham Mayor Leo Williams and Durham Chamber President Geoff Durham, who emphasized the importance of this new investment to the local economy. The new headquarters symbolizes another significant injection of business activity into North Carolina, part of the state’s broader economic milestone, with 71 new projects and nearly $19 billion in capital investments reported through mid-2025, according to the Economic Development Partnership of North Carolina.
Additional Corporate Investments in North Carolina
Other notable companies are also increasing their presence in North Carolina, such as JetZero, which is investing heavily in manufacturing and business operations across the state. The expansion of corporate activity demonstrates North Carolina’s attractiveness for companies seeking growth opportunities outside traditional hubs.
Local Leadership and Community Engagement
Durham’s leadership welcomed DSC enthusiastically, encouraging the new team to embrace the city’s diversity and cultural vibrancy. The Durham Chamber President noted strong alignment between the company’s values and those of the local community, emphasizing shared commitments to innovation and community development.
Company Growth and Strategic Objectives
Dollar Shave Club’s relocation to Durham reflects its broader strategy to foster innovation and attract talent. The company, initially founded in Los Angeles in 2011, began as a direct-to-consumer subscription service for razors. It was acquired by Unilever in 2016 but was later sold to Nexus Capital Management in 2023. Unilever continues to hold a minority stake in the business.
Product Expansion and Marketing Approach
Over the years, DSC has diversified its product portfolio to include electric trimmers, skincare, and hair care products. Today, its products are sold in major retailers such as Target and Walmart. The company’s marketing strategy has incorporated humor and memorable campaigns, establishing a distinct brand identity within the competitive personal care market.
Hiring and Leadership
As part of its expansion in Durham, DSC is actively recruiting for roles in accounting, brand strategy, and marketing. Recent leadership appointments include Michael Stutts, a UNC Chapel Hill graduate, who has taken on the role of Chief Brand Officer. The new team aims to support the company’s growth while integrating into the Durham community.
Background of Dollar Shave Club
Originally launched in Los Angeles in 2011, Dollar Shave Club gained prominence through its humorous marketing campaigns and innovative subscription model. The company’s success attracted significant corporate interest, culminating in its acquisition by Unilever, and later, a strategic divestment that allowed DSC to operate with increased independence and focus on growth opportunities.
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Additional Resources
- ABC11 News
- WRAL News
- Axios Raleigh
- News Observer
- Alachua Chronicle
- Wikipedia: Dollar Shave Club
- Google Search: Dollar Shave Club headquarters Durham
- Google Scholar: Dollar Shave Club
- Encyclopedia Britannica: Dollar Shave Club
- Google News: Dollar Shave Club
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RALEIGH STAFF WRITER The RALEIGH STAFF WRITER represents the experienced team at HERERaleigh.com, your go-to source for actionable local news and information in Raleigh, Wake County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the North Carolina State Fair, Raleigh Arts Festival, and the Hopscotch Music Festival. Our coverage extends to key organizations like the Greater Raleigh Chamber of Commerce and Visit Raleigh, plus leading businesses in technology and education that power the local economy such as Red Hat and NC State University. As part of the broader HERE network, including HEREAsheville.com, HERECharlotte.com, HEREGreensboro.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.
